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IT’S ABOUT TIME… 

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SNOW IS COMING!

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2011 New England Ski Event Calendars:

Sunday River

Sugarloaf

Loon Mtn

Cannon Mtn

Waterville Valley

Bretton Woods

Mount Sunapee

Killington

Stowe

Okemo

Pico

Jay Peak

Wachusett

What event are you looking forward to most for the 2011-2012 New England ski season?

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An easy way to give the gift of skiing this year..

Looking for that perfect holiday gift for the skiers on your list? Ski NH has made it easy by giving you the links to all NH resort online gift cards pages. Just click your favorite mountain (or, should I say…their favorite mountain), select amount, then hit the slopes yourself, and avoid the mall!

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I was just asking for an app like this to pop up in New England! Download ‘Sugarloaf Replay' today! 

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I am a big fan of ‘To Do’ lists so when I came across this recent article on Boston.com, I knew I had to share it.
What is on your ski bag packing list? Here’s mine…
ski boots 
ski socks
helmet
mittens
goggles
extra layer for those freezing days!
ski pants and jacket 
season pass
hand/toe warmers (just in case)
cell phone
wallet
water bottle
"McDavid" knee braces
Apre ski hat

I am a big fan of ‘To Do’ lists so when I came across this recent article on Boston.com, I knew I had to share it.

What is on your ski bag packing list? Here’s mine…

  • ski boots 
  • ski socks
  • helmet
  • mittens
  • goggles
  • extra layer for those freezing days!
  • ski pants and jacket 
  • season pass
  • hand/toe warmers (just in case)
  • cell phone
  • wallet
  • water bottle
  • "McDavid" knee braces
  • Apre ski hat
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Skiing & Social Media done right.

35 Million social impressions resulted from Vail Resorts EpicMix mobile campaign.

 Vail Resorts Goes Social on the Slopes

"In 2010-11,Vail Resorts wanted to push the envelope to combine the outdoor lifestyle Rocky Mountain skiers crave with the frontier of social networks. The result: EpicMix, a one-of-a-kind online and mobile app that connects skiers with their friends and family on the mountain, allowing them to share stories and achievements without interrupting their ski day. Sounds great on paper, but how could Vail get its visitors to start sharing their experiences this way?

EpicMix builds word of mouth three ways. RFID technology embedded into season passes and lift tickets allows passive check-ins so riders can learn where they rode, when they rode and how many vertical feet they travelled. Second, by allowing riders to earn “pins” for a variety of achievements, EpicMix becomes a game to motivate and challenge riders to push themselves. The final step is sharing. EpicMix is a free web and mobile application, so users can log on or use a smartphone to access their accounts, see their stats, add friends from Facebook, create an EpicMix family, send messages and see where friends are on the mountain.

EpicMix went live in December 2010 and nearly 100,000 guests activated their account, equal to about 15 percent of the total eligible guests. Of those, 38,000 used the free EpicMix Android and iPhone app. Through automated social posts, EpicMix generated more than 35 million social impressions, helping Vail Resorts reach people around the world it never had an opportunity to touch before.”

I remember when Vail first launched EpicMix a few years ago, I was so excited that an app such as this could enhance my experience skiing.  Unfortunately, I haven’t been to a resort associated with the app since the launch.  I did get the chance however last season to use a similar app at Mammoth, “Mammoth2Go.”  I loved it! I hope to see similar apps popping up in New England soon.

Is there a gps tracking ski app that you use in New England?

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Social Media & Skiing

David Amirault (@ozskier), Aspen Snowmass’ interactive marketing manager and formerly the online editor at Freeskier Magazine discusses the current state of social media and skiing.

Do you use social media to keep up with your favorite resort and it’s snow report?

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""Gravity is love and every turn is a leap of faith." - Warren Miller"

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